Privacy policy for SimHerd A/S

SimHerd A/S is a public limited company that serves and advises Danish and foreign cattle farms and others with connection to cattle farming. This privacy policy explains how SimHerd A/S (“we” or “us”) processes personal information.

Contents

1. Data controller
2. Contact
3. Delivery of our services
a) Advice
b) License for SimHerd products and other IT products
c) Customer administration

4. Categories of personal data
5. Sources
6. Disclosure of your personal information
7. Storage of your personal information
8. Your Rights
9. Changes to the Privacy Policy

 

1. Data controller
SimHerd A/S
CVR. 32831036
Niels Pedersens Alle 2
8830 Tjele

 

2. Contact
If you have any questions regarding our processing of personal data, you are very welcome to contact us by phone +45 51420215 or by e-mail to sos@simherd.com

3. The purpose and legal basis for processing your personal data
We collect and process personal information in connection with the provision of various services to partners and customers including:

a) Advisory service
We provide a wide range of different services and products for Danish cattle farms, including IT-based advisory services. We also provide strategic advice in individual herds in collaboration with the herd owner, employees, veterinarians and advisor. When we provide a service, it will be based on a case that we create in one of our systems. The case may involve one or more persons who are part of the case in various ways. If you are one of these persons, whether you represent the party who has ordered the service or is associated with a possible partner, we will process a number of general personal data about you. The information we process comes from yourself or from the party you represent. We use the personal information to communicate with you and to provide the service. In connection with the delivery of a service, we collect information about herds and animals from the CHR register and from the Cattle Database. In some cases, we update the Cattle Database with information about the treatment we carry out. When we update the Cattle Database, we also pass on personal information to Agriculture & Food F.m.b.A (SEGES) for analysis, research and statistical purposes. We pass on general personal information to veterinarians, consultants and suppliers with whom we work.

When we provide a service, we process your personal data on the basis of Art. 6.1.b of the Personal Data Regulation. The transfer of personal data to SEGES takes place on the basis of Art. 89.1 of the Personal Data Ordinance. Other disclosure of personal data takes place on the basis of Art. 6.1.f in the Personal Data Ordinance, where the legitimate interest is an extension of our objective as a company to “provide decision support to cattle herds”.

b) License for SimHerd products and other IT products

We market licenses for SimHerd products and other IT products. When you place an order, we create an order in one of our order management systems and will in this connection process a number of general personal information about you. We use the personal information to communicate with you, to deliver the purchased product or service and for any advice regarding the use of the product or service. The information we process comes from yourself. In connection with the processing of an order, we pass on personal information to suppliers, freight forwarders and payment card providers. We process your personal data on the basis of Art. 6.1.b of the Personal Data Regulation.

c) Customer administration

We process general personal information in connection with the administration of the company. We also process general personal information in connection with the holding of professional events, courses and other meetings, as well as in connection with ongoing case processing and inquiries to the company. In connection with the sending of newsletters and other targeted communication, we process in certain cases your purchase history with us, your interests and any information about cattle herds and animals. In connection with the administration of salary, fees or other payments, we process the CPR number. The information we process comes from yourself or from the organization or company that you are member of or who you represent. We share personal information with public authorities (eg SKAT) if we have a legal obligation to do so. We process your personal data on the basis of Art. 6.1.b of the Personal Data Regulation. The treatment can also take place on the basis of art. 6.1., Where the legitimate interest is to communicate about activities and offers, including administering professional activities and sending out evaluation forms, etc. Our legal basis for processing your CPR number is Art. 6.1.c in the Personal Data Ordinance, as we must make statutory reports to SKAT.

4. Categories of personal data
Depending on the purpose as described above, we collect and process the following categories of information about you:

1. General personal information: Name and contact information. We collect your first and last name, your e-mail address, your postal address, your telephone number and other similar contact data.

2. General personal information: Identity information. We collect CPR number, CVR number, CHR number as well as customer numbers and similar information used for identification when necessary.

3. General personal information: Customer information. We register registration and withdrawal date, information about customers’ participation in professional events.

4. General personal information: Credentials. In some cases, we collect passports, driving licenses or similar information that can be used as identification.

5. General personal information: Payment data. If you make a purchase, we collect data that we need to process your payment, such as the number of your payment method (such as a credit card number) and the security code associated with your payment method.

6. General personal information: Herd and animal data. We collect information about your cattle farm, including information related to production.

7. General personal information: Contents. We also collect the content of messages that you send to us, such as feedback and product reviews and questions or information that you provide to our customer service. If you visit our sites, you may be captured by our surveillance cameras.

8. General personal information: Interests and favorites. We collect data about your interests and favorites. In addition to the data that you provide to us, your interests and favorites may also be derived from or come from other data that we collect.

9. General personal information: Contacts and relationships. We collect data about your contacts and relationships with other suppliers and advisors. In addition to the data that you provide to us, your relationships may also be derived from or come from other data that we collect.

5. Sources
We collect personal information from the following sources:
1. Directly from you.
2. Public business registers, such as e.g. CHR and CVR.
3. Consulting companies. Suppliers, e.g. breeding advisers or veterinarians who have a consultative relationship with your company.
5. Other partners, e.g. companies with which we have entered into agreements or otherwise cooperates with in connection with the delivery of our services.
6. Other publicly available sources.
6. Disclosure of your personal information

We pass on your personal information to the following categories of recipients:

1. Consulting companies.
2. Suppliers, e.g. breeding consultants or veterinarians who have a consultative relationship with your company.
3. Other partners, e.g. companies with which we have entered into procurement agreements or otherwise cooperate in connection with the delivery of our services.
4. Public authorities, including SKAT.

Personal data is not transferred to third countries outside the EU / EEA.

In some cases, we leave your personal information to data processors, including software and IT operations providers. All data processors are subject to written instructions requiring the data processor to treat your information confidentially and take appropriate technical and organizational measures against your information being accidentally or illegally destroyed, lost, degraded or comes to the knowledge of unauthorized persons, misused or otherwise processed in violation of the Personal Data Regulation.

7. Storage of your personal information
We store your personal information in accordance with the following criteria:

1. The information is necessary for the purposes for which it was collected.

2. To comply with a legal obligation.

3. For scientific or historical research purposes or statistical purposes.

4. In order for legal claims to be determined, asserted or defended.

We will delete your information when we no longer need to process it to fulfill one or more of the purposes set out above. This means that we store the information during the period in which we may be met with a claim, are obliged by law (eg the Accounting Act) or have another objective purpose with the storage. Information of a purely agricultural nature, including information collected through experiments, controls or through continuous use of our IT services (such as software) is stored as long as the information is deemed relevant for analysis, research and statistical purposes in the interest of the agricultural industry.

8. Your Rights

You have the following rights:

• You have the right to request insight, correction or deletion of your personal information.

• You also have the right to oppose the processing of your personal data and have the processing of your personal data restricted.

• In particular, you have an unconditional right to object to the processing of your personal data for the use of direct marketing.

• If the processing of your personal data is based on your consent, you have the right to revoke your consent at any time. Your revocation will not affect the legality of the processing carried out prior to your revocation of your consent.

• You have the right to receive the personal information that you have provided yourself in a structured, commonly used and machine-readable format (data portability).

• You can always lodge a complaint with a data protection authority, e.g. The Data Inspectorate. There may be conditions or limitations to these rights. It is therefore not certain that you e.g. have the right to data portability in the specific case – this depends on the specific circumstances in connection with the processing activities.

9. Changes to the Privacy Policy

We reserve the right to change this privacy policy due to changes in legislation, new technical solutions, new or improving features to improve the website, or if there are changes to the treatments we carry out.