Søren is the CEO and one of the founding members of SimHerd A/S. He is furthermore a professor at Aarhus University, Department of Animal Science. His main research area is animal health economics with focus on dairy cattle herds.

Jehan is one of the founding members of SimHerd A/S. Jehan primarily works with advisory, education and product development. He has a deep knowledge of the program and Animal health economics. Through many years of teaching and advising Jehan also has a very broad practical knowledge.  

Ruth joined the company in 2019 and comes from a background in genetics and applied animal breeding. Ruth primarily works with advisory, education, key account management and communication. She has a broad practical knowledge of dairy farming and applied sceince.

Bodil joined SimHerd in March 2021 and comes with a background in veterinary epidemiology research and 10 years as a bovine practitioner. Bodil supplements the team with analytical skills and a broad knowledge about bovine health and management. She works with product development, research projects and education. 

Julie joined SimHerd in October 2022 and comes fra a background in applied animal breeding. Julie has done her Ph.D. on crossbreeding at SLU, and continues to work scientfically with crossbreeding at Aarhus university in a Post Doc. position. She has a deep knowledge in crossbreeding and applied animal breeding. In SimHerd Julie will work with product development and research projects.

Magnus joined SimHerd in Febuary 2025 and comes from a background in sales. Magnus has a bachelor in Sociology and several years of sales experience. Magnus will primarily work with global sales and relationship management.  

Kresten joined us in August 2025 and will be working on product development, primarily within veal calves, finishing dairy cows, and cull cow management. Through his MSc thesis, Ph.D., and postdoc at Aarhus University, he has been involved in projects focusing on crossbreeding and methane emissions and feed efficiency in veal calf production.

Long is employed in a part-time project position (two days a week), where he will primarily contribute to the KlimaKS project. He is currently pursuing a postdoc at Aarhus University and brings extensive experience in heat stress, methane emissions, and LCA analysis of dairy herds.