Søren is the CEO and one of the founding members of SimHerd A/S. He is furthermore a professor at Aarhus University, Department of Animal Science. His main research area is animal health economics with focus on dairy cattle herds.

Jehan is one of the founding members of SimHerd A/S. Jehan primarily works with advisory, sales and product development. He has a deep knowledge of the program and Animal health economics. Through many years of teaching and advising Jehan also has a very broad practical knowledge.  

Ruth joined the company in 2019 and comes from a background in genetics and applied animal breeding. Ruth is the general manager and primarily works with advisory, education, key account management and communication. She has a broad practical knowledge of dairy farming and applied science.

Magnus joined SimHerd in Febuary 2025 and comes from a background in sales. Magnus has a bachelor in Sociology and several years of sales experience. Magnus will primarily work with global sales and relationship management.  

Kresten joined us in August 2025 and will be working on product development, primarily within veal calves, finishing dairy cows, and cull cow management. Through his MSc thesis, Ph.D., and postdoc at Aarhus University, he has been involved in projects focusing on crossbreeding and methane emissions and feed efficiency in veal calf production.

Bodil joined SimHerd in March 2021 and comes with a background in veterinary epidemiology research and 10 years as a bovine practitioner. Bodil supplements the team with analytical skills and a broad knowledge about bovine health and management. She works with product development, research projects and education. 

Andreas joined SimHerd in March 2026 and comes from a background in Cognitive Science and has a masters degree. Andreas will be woriking with product development, and use his strong statistical and anlytical skills in combination with his knowledge regarding the brain and user interaction.